Girls & Toys: Media, Marketing, & Gender Round-Up

Posted
January 12, 2012
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No Bratz: The battle over Lego’s new, hyper-feminized, girl-targeted product rages on. The petition demanding that Lego “go back to advertising and offering all LEGO to boys and girls” now has over 30,000 signatures; this video is being proliferated.

(If you haven’t been following the Lego drama, here is the informative original article to which many blogs responded & also an NYT Op-Ed. Also this cute, weirdly timely viral video).

In a similar genre of toy-consumer activism, a group is urging Mattel to create a bald Barbie doll. Their facebook page has over 45,000 “likes.”

For a flashback 2011, check out this successful (!) campaign against “gender apartheid” in a British toy store (and, for what it’s worth, an irritating and now irrelevant dissenting opinion).

For a more general survey of girl-targeted brands getting sexier, check out this collection of images. See if you can find guess which is the earlier model and which is the contemporary update. (hint: the updates are all SEXIER).

New Disney T-shirts characterize Minnie Mouse as "hot". . .

Men, Women, and Cellphones: The Consumer Electronics Show in Las Vegas continues to cater pretty much exclusively to men. This is especially interesting because a new study found that women actually make more tech purchases than men!

Products are not marketed to men & women equally! They are marketed to “people and women.”

[image from http://www.flickr.com/photos/cld/]


Posted in Marketing, Media and Popular Culture
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